Cooper Perkins

Cooper Perkins is a technology development firm that creates highly integrated electro-mechanical systems. Their projects have ranged from high end consumer products to an artistic lighting system for a city park. In communicating their value to potential clients, they needed a communication strategy that showcased the breadth and depth of the firm's projects. They also needed to express their value in a way that spoke both to engineers who "get" the techie stuff they do, and marketing execs who tended to need more basic information.

New Leaf Legal

New Leaf Legal, a bold new law firm in the Boston area, provides contract and entertainment law services for artists, entertainers and startups. They needed a brand that "didn't look like a law firm." They wanted something that showed them for what they are: a group of smart, tech-savvy lawyers with a passion for entrepreneurship.

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