social media

How to get customers not to opt out of your e-mails

Today, I made an important decision for the benefit of my sanity and mental wellbeing.

I decided, after receiving my third marketing e-mail from a random company instead of the important e-mails I've been waiting for, that it was finally time to opt out.

That's right. Today, I'm opting out of every single marketing e-mail that I receive. And I think that you should, too.

How 20 minutes on Twitter landed a profitable client relationship

My "strategy" (if you can call it that) with Twitter is to simply share whatever's on my mind - if I think it might be of interest to the people I'm engaging with. This could be as work-specific as HTML5 infographics or articles about social innovation, or it could be as completely random as Lady Gaga's meat costume at the VMAs. (No, really. Meat.)

How to lose LinkedIn connections

One of the things that has fascinated me about social media lately is  the mirror that it holds up to our behavior in specific situations.  Each site has its own purpose, its own sense of etiquette.

Nordin featured in "Savvy Girl's Guide to Online Networking"

The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do?) provides tips, tactics and etiquette advice for businesswomen who want to build professional relationships through email, online networks, blogs, and message boards. Dani Nordin of the zen kitchen was among the many professional women building their business online.

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