print design

DiMella Shaffer

This Boston architecture firm needed to standardize their brand identity and create a flexible, integrated marketing system that made it easy to prepare complex proposals, tradeshow materials and press kits without sacrificing their ability to customize content according to the situation. Working with design director Rod Tilley, I helped the organization create a fully integrated set of design standards and marketing templates that could be run off on a standard color copier, or on a digital press when needed.

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