marketing

Targeting your audience: Don't forget the people you don't want to attract

At the most recent Design for Drupal Camp, I ran into someone who had attended a previous session I'd given at 2010's Camp about letting user experience guide Drupal workflow. In that session, I had discussed ways of quickly uncovering your target audience, and I mentioned the idea of starting with the people you don't want to attract, and building out your personas towards the people you do want to attract. My new friend was intrigued by the idea, and asked me to speak to the subject in a blog post. 

How to get customers not to opt out of your e-mails

Today, I made an important decision for the benefit of my sanity and mental wellbeing.

I decided, after receiving my third marketing e-mail from a random company instead of the important e-mails I've been waiting for, that it was finally time to opt out.

That's right. Today, I'm opting out of every single marketing e-mail that I receive. And I think that you should, too.

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