Design and Your Brand

Given for the Downtown Women's Club in 2009, this presentation goes over some key design principles that entrepreneurs should be aware of when branding their business. Topics include:

  • What a brand is (and isn't);
  • What your materials say about your organization;
  • How much to budget for the basics: logo, website, business cards, etc.
  • How to find the right designer or team for your project, and how to work with them effectively;
  • Some simple DIY tips for the occasional project you have to handle on your own.

Dani Nordin interviewed on Inside Digital Design

Dani Nordin of The Zen Kitchen joins hosts Scott Sheppard and Gene Gable for some insights, tips, and inspiration about her eco-friendly design business. Dani’s passion for design began with her background in theater. Leveraging what she learned about understanding and developing a backstory to get into character actually helped her develop her process and approach to communicating her design ideas with her clients.

Dani blogs for DWC WomensDish

Dani Nordin of the zen kitchen has just been brought on as a guest blogger for the WomensDish with Diane & Friends.

Business of Design Online: "Substantial Profits, Sustainably"

Dani Nordin, founder of the zen kitchen, was recently quoted in an article by Jess Sand at Business of Design Online. The article, Substantial Profits, Sustainably, shows how relatively simple changes can make a big difference in your studio's carbon footprint, as well as your bottom line. A quick excerpt:

Nordin teaching Business Planning for CWE

Dani Nordin of the zen kitchen will serve as marketing instructor for the Center for Women and Enterprise Providence's Business Planning: Getting Started class. In this 12-week course, entrepreneurs will learn the nuts and bolts of creating a business plan, including marketing and sales strategy, financials and operations.

Nordin featured in "Savvy Girl's Guide to Online Networking"

The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do?) provides tips, tactics and etiquette advice for businesswomen who want to build professional relationships through email, online networks, blogs, and message boards. Dani Nordin of the zen kitchen was among the many professional women building their business online.

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