crowdsourcing

"Crowdsourcing" vs. Cheap Logo Sites

This afternoon, I got into a bit of a heated Twitter debate with logo guru (and online buddy) Jeff Fisher. The debate centered around the idea of "crowdsourcing," which Jeff uses to refer to sites like 99designs, LogoWorks, etc. Jeff believes, quite rightly, that these sites result in ineffective work that does a serious disservice to the client. To quote him,

"Too often [the] process fails to effectively include participation of end-user | client | organization | cause."

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