book review

Book Review: Influence

Some books you read because you are obligated to—they are required reading in a class, or they are considered the “gold standard” of knowledge in a particular subject. Others you read because they’re interesting, or they bring new light to a subject that the reader has found mystifying in the past. For those whose jobs ever require getting another person to say “yes,” Influence, by Dr. Robert Cialdini, fulfills both roles exceptionally well.

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