Workshops and Presentations

Drupal Site Planning: Let User Experience Guide Workflow

design for Drupal, UX

Too many websites start with a list of functionality, and get straight into building out wireframes and prototypes without a solid sense of who their users are and what experience they’re looking to have with your site. The result? A website that isn’t effective at reaching the audience that you need to reach, or extra work re-doing things during development once you realize that users don’t actually need it, or need something different. This presentation outlines a simple, practical approach to user experience that you can use to start a site plan on the right foot.

Basic points covered include:

  • Ways to talk clients through the user experience that they want to create through their site; 
  • Using audience research to identify key content "landing areas," and defining the key components of those pages; 
  • Using simple wireframes and prototypes to flesh out the user experience of these key "landing areas" and refine architecture and user experience prior to design and development; 
  • Taking all of this work and using it to help define blocks, views, taxonomy, etc. that you need to use throughout the site development process.

Session presented at Design for Drupal Camp Boston, June 2010.

Design and Your Brand

design, branding, entrepreneurship

Given for the Downtown Women's Club in 2009, this presentation goes over some key design principles that entrepreneurs should be aware of when branding their business. Topics include:

  • What a brand is (and isn't);
  • What your materials say about your organization;
  • How much to budget for the basics: logo, website, business cards, etc.
  • How to find the right designer or team for your project, and how to work with them effectively;
  • Some simple DIY tips for the occasional project you have to handle on your own.

O'Reilly Webcast: Talking to Clients about Drupal

design for Drupal

In this presentation, done for Planning and Managing Drupal Projects, I walk listeners through the typical lifecycle of a Drupal project. I also talk about:

  • How to help clients understand Drupal without resorting to DrupalSpeak (and confusing the heck out of them)
  • How to get the information you need to put together a strong proposal
  • Strategies for walking clients through the Drupal design and implementation process
  • Some common red flags to look out for when talking to prospects.


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