Verdant Computing
Verdant Computing, an e-commerce operation out of Brooklyn NY, offers a wide selection of eco-friendly computer parts and accessories that have been carefully vetted by owner Carl Foner. The identity and website needed to reflect the technological nature of the products sold, but also provide a friendlier experience than the average computer site.
The site created by the zen kitchen featured a robust content-management system which not only allowed Carl to control inventory and post product descriptions, create product categories/subcategories and more, it also allowed Carl to post articles about green computing and qualify products against six separate green criteria. The product descriptions show the specific criteria that a specific product meets, and gives users an easy visual reference to make their purchasing decisions against.