DiMella Shaffer

Sell Sheets, DiMella Shaffer
Housing Brochure, DIMella Shaffer
Promo Postcard, DiMella Shaffer

I worked with this Boston-based architecture firm to build a collateral system that combined striking design with ease of production.

This Boston architecture firm needed to standardize their brand identity and create a flexible, integrated marketing system that made it easy to prepare complex proposals, tradeshow materials and press kits without sacrificing their ability to customize content according to the situation. Working with design director Rod Tilley, I helped the organization create a fully integrated set of design standards and marketing templates that could be run off on a standard color copier, or on a digital press when needed.

In addition to the pieces shown here, I helped create a brand standards manual, including a suite of 12 standard colors alongside their signature green. I also redesigned their letterhead, keeping the architecture theme by creating a set of four individual pieces, each of which showcased a different project. In order to keep the project as sustainable as possible, the letterhead was created in Microsoft Word, allowing the marketing director to update it easily and customize the image for the proposal being created. Design director Rod Tilley said of the pieces: 

The fundamental structural details, progressive and contemporary look of the DiMella Shaffer stationery and marketing materials designed by the zen kitchen definitely redefines our brand and is more in tune with the innovative work that we do.


Client: DiMella Shaffer

What they Do: Architecture for high-end residences, historic preservation and higher education

Visual Design and Branding
print designbranding