Design and Your Brand

Given for the Downtown Women's Club in 2009, this presentation goes over some key design principles that entrepreneurs should be aware of when branding their business. Topics include:

  • What a brand is (and isn't);
  • What your materials say about your organization;
  • How much to budget for the basics: logo, website, business cards, etc.
  • How to find the right designer or team for your project, and how to work with them effectively;
  • Some simple DIY tips for the occasional project you have to handle on your own.
Download the presentation as a PDF
Link to presentation: Check it out on Slideshare