The First Certified-Organic Bar opens in New York City

According to a recent post in the Agriculture Information online community, the nation’s first certified-organic bar has just opened in New York City’s Greenwich Village:

The bar, GustOrganic, is located inside the popular New York City organic restaurant of the same name.

Now with both a certified organic restaurant and bar in the same building, dedicated organic food eaters and beverage drinkers won’t have to step outside of their organic lifestyles at GustOrganic in order to have a before, during and after dinner cocktail with their 100% organic meals.

While this is certainly a great step for the organic movement, it’ll be interesting to see whether this starts a trend in restaurants and bars seeking organic certification. While consumers have certainly become aware of organics in relationship to the food and beverages they consume, alcoholic beverages are still a relative newcomer to the organic market - and beer and liquor are a space that tends to be wrapped up in brand loyalty. Will consumers who love their Bacardi or Tangueray be willing to make the switch to an organic brand? Will the Bacardis and Tanguerays of the world start working towards organic versions of their brands? We’ll see.